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Articles tagged with: Hotel Social Marketing

Say “cheese” – You’re on candid cam!
April 13, 2009 | No Comment
Say “cheese” – You’re on candid cam!

A picture may be worth a thousand words…but most hotel PR & Marketing managers today would be at a loss for words at the plague of user generated photos out on the Internet today. Hoteliers …

Online Social Etiquette and the price of connectivity
March 29, 2009 | 12 Comments
Online Social Etiquette and the price of connectivity

Hello Tweeple!
In this day and age, it’s a rare luxury to be able to switch off completely…no phones, no internet…connectivity (and work-life integration) thrown to the wind! Yet, I had the opportunity to do just …

Social lessons from Twitter
February 18, 2009 | 20 Comments
Social lessons from Twitter

“Great…another lame social networking site. I don’t have time for this stuff! Heck, I hardly use my Facebook account…how do people manage to keep these things updated anyway?” exclaims a fellow hotelier. On some days …

Hotel Mobile Marketing – A Hotel Guest Story From The Near Future
February 16, 2009 | 33 Comments
Hotel Mobile Marketing – A Hotel Guest Story From The Near Future

Here’s a peek at the hotel guest experience in the near future. With mobile phones becoming an increasingly important marketing and CRM channel, improving technology and awareness will soon allow hotel marketers to enhance the …

The Twitterati Dozen Survey Results – Twitter Use and Hotel Best Practices
February 9, 2009 | 4 Comments
The Twitterati Dozen Survey Results – Twitter Use and Hotel Best Practices

I did a quick survey recently called the Twitterati Dozen. This was basically an online survey with 12 questions addressed to prominent and very active Twitter users, to obtain their thoughts on Twitter use, connections, peeves, best …

Hospitality Bloggers and Experts – Thoughts on Hotel Internet Marketing in 2009
January 27, 2009 | 18 Comments
Hospitality Bloggers and Experts – Thoughts on Hotel Internet Marketing in 2009

Very early on this month, a colleague (thanks Lola!) sent me a copy of Peter Kim’s collaborative compilation of thoughts by bloggers on Social Media. I loved the format and the power that collaboration could harness…bringing together the …

Video – The Dramatic Shift in Marketing Reality
January 18, 2009 | 6 Comments
Video – The Dramatic Shift in Marketing Reality

A great animated video by Michael Reissinger, based on a concept by Scholz & Friends, titled “Dramatic shift in marketing reality” that illustrates how the producer/marketer – consumer interaction has changed drastically in just a …

The new era of Hotel Experience Marketing – Choice is the new King, All hail the King
January 7, 2009 | 5 Comments
The new era of Hotel Experience Marketing – Choice is the new King, All hail the King

Following on from the earlier articles, Back to the Future: Meet the hotel guest of 2020 (September 2008) 5 Future Developments that will revolutionize Online Hotel Marketing (October 2008), here are some thoughts on the role of Choice …

Do Hoteliers Tweet? A Hotel Industry introduction to microblogging with Twitter
January 2, 2009 | 29 Comments
Do Hoteliers Tweet? A Hotel Industry introduction to microblogging with Twitter

The world has been ‘atwitter’ for quite a while now, and the thousands of people join Twitter by the day…and even more ‘tweet’ about their lives, their work, their passions and in some misguided cases, …

Hotel Referral Marketing – Hotel Guests are a key Distribution Channel of the future
November 11, 2008 | 4 Comments
Hotel Referral Marketing – Hotel Guests are a key Distribution Channel of the future

Article published under the name “The million dollar hotel marketing idea that’s been staring you in the face!”
I’ve been racking my brain for the last few weeks over what to write about. The interesting thing …