Google recently presented their vision for how display advertising is likely to evolve by 2015…these seven predictions are something all marketers worth their salt absolutely MUST be informed and aware about.

To summarize, here are the …

I finally had the chance to grab a little time with Naufel, whose Marketing course I attended at London Business School, to ask a few questions about how he got where he is, what excites …

Recession, Identity and the Art of War
Is the end really nigh?
A recession is here again….and as with every economic downturn, echoes of despair and quick fixes permeate the wires. That’s all well, of course, except …

A picture may be worth a thousand words…but most hotel PR & Marketing managers today would be at a loss for words at the plague of user generated photos out on the Internet today. Hoteliers …

“Build a better mousetrap, and the world will beat a path to your door.”
Ralph Waldo Emerson may have put a poetic twist on human fascination with new technology, however the statement certainly lacks in bringing …

“Great…another lame social networking site. I don’t have time for this stuff! Heck, I hardly use my Facebook account…how do people manage to keep these things updated anyway?” exclaims a fellow hotelier. On some days …

I did a quick survey recently called the Twitterati Dozen. This was basically an online survey with 12 questions addressed to prominent and very active Twitter users, to obtain their thoughts on Twitter use, connections, peeves, best …

Very early on this month, a colleague (thanks Lola!) sent me a copy of Peter Kim’s collaborative compilation of thoughts by bloggers on Social Media. I loved the format and the power that collaboration could harness…bringing together the …

A great animated video by Michael Reissinger, based on a concept by Scholz & Friends, titled “Dramatic shift in marketing reality” that illustrates how the producer/marketer – consumer interaction has changed drastically in just a …

Travel and Hotel Reviews…love ‘em or hate ‘em, they’re here to stay. The question just begs to be asked though…just how long will the user-generated model of referrals really last?
TripAdvisor is used as an …

Following on from the earlier articles, Back to the Future: Meet the hotel guest of 2020 (September 2008) 5 Future Developments that will revolutionize Online Hotel Marketing (October 2008), here are some thoughts on the role of Choice …

Just finished attending and speaking at the Revenue Management and Pricing Middle East Conference, which was held at the Beach Rotana Abu Dhabi and organized by Eyefortravel. The turn out was decent…about 50–60 professionals from …