“Great…another lame social networking site. I don’t have time for this stuff! Heck, I hardly use my Facebook account…how do people manage to keep these things updated anyway?” exclaims a fellow hotelier. On some days …

Very early on this month, a colleague (thanks Lola!) sent me a copy of Peter Kim’s collaborative compilation of thoughts by bloggers on Social Media. I loved the format and the power that collaboration could harness…bringing together the …

Travel and Hotel Reviews…love ‘em or hate ‘em, they’re here to stay. The question just begs to be asked though…just how long will the user-generated model of referrals really last?
TripAdvisor is used as an …

The world has been ‘atwitter’ for quite a while now, and the thousands of people join Twitter by the day…and even more ‘tweet’ about their lives, their work, their passions and in some misguided cases, …

As the world gets harder, better, faster, stronger in many respects, so do the ripple effects of world events. The recent attacks in Mumbai are a prime example – hotels the world over are now …

I’ve been racking my brain for the last few weeks over what to write about. The interesting thing is that it’s not lack of choice that’s been the trouble…it’s too much of it! From the …

5 Future Developments that will revolutionize Online Hotel Marketing: “For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the world of …

It is the year 2020. The past twelve years have been a flurry of development in the areas of design, nanotechnology, robotics, medicine, the internet, security and law. Contrary to popular opinion, the hotel industry …

Hotel eMarketing and Internet ‘e’volution – Creating an Online Culture at Hotels
Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of …

Affiliate Marketing has been around for quite some time, but it’s surprising to see how many hospitality sales & marketing professionals are unaware of the tremendous online opporunities that exist. So just what is Affiliate …

Welcome to www.HoteleMarketer.com! (A long overdue contribution to the world of online hotel / internet hospitality marketing). The aim of this site is document, discuss, critique and brainstorm (with other talented professionals out there) about …

If you’ve always loved computers and the internet, have worked in the travel industry and have a flair for the creative and a passion for marketing…then a career in online marketing & distribution in a …