Hotel Digital Marketing

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Distribution issues related to Hotels, Travel and Tourism. Particular focus on the Internet, Global Distribution Systems (GDS), Online Travel Agencies (OTA’s), Call Centres and more.

Hotel emarketers and people

Hotel emarketers, Internet Marketing Specialists and Industry Professionals. Advertisers, People, Interviews and Jobs in the world of Hotel eBusiness.

Hotel Industry News

News and Information from the Hotel and Hospitality Industry, with particular emphasis on the Internet, Online Marketing and Distribution

Hotel Internet Marketing

Hotel Internet Marketing, Hospitality Web Marketing, Travel Online Marketing

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Articles tagged with: hotel emarketing

Social lessons from Twitter
February 18, 2009 | Comments
Social lessons from Twitter

“Great…another lame social networking site. I don’t have time for this stuff! Heck, I hardly use my Facebook account…how do people manage to keep these things updated anyway?” exclaims a fellow hotelier. On some days …

Hospitality Bloggers and Experts – Thoughts on Hotel Internet Marketing in 2009
January 27, 2009 | Comments
Hospitality Bloggers and Experts – Thoughts on Hotel Internet Marketing in 2009

Very early on this month, a colleague (thanks Lola!) sent me a copy of Peter Kim’s collaborative compilation of thoughts by bloggers on Social Media. I loved the format and the power that collaboration could harness…bringing together the …

Will Artificial Intelligence spell the end of the TripAdvisor Model?
January 9, 2009 | Comments
Will Artificial Intelligence spell the end of the TripAdvisor Model?

Travel and Hotel Reviews…love ‘em or hate ‘em, they’re here to stay. The question just begs to be asked though…just how long will the user-generated model of referrals really last?
TripAdvisor is used as an …

Do Hoteliers Tweet? A Hotel Industry introduction to microblogging with Twitter
January 2, 2009 | Comments
Do Hoteliers Tweet? A Hotel Industry introduction to microblogging with Twitter

The world has been ‘atwitter’ for quite a while now, and the thousands of people join Twitter by the day…and even more ‘tweet’ about their lives, their work, their passions and in some misguided cases, …

Hotel Recession Marketing – When the going gets tough, Hotel eMarketers play harder
December 13, 2008 | Comments
Hotel Recession Marketing – When the going gets tough, Hotel eMarketers play harder

As the world gets harder, better, faster, stronger in many respects, so do the ripple effects of world events. The recent attacks in Mumbai are a prime example – hotels the world over are now …

Hotel Referral Marketing – Hotel Guests are a key Distribution Channel of the future
November 11, 2008 | Comments
Hotel Referral Marketing – Hotel Guests are a key Distribution Channel of the future

I’ve been racking my brain for the last few weeks over what to write about. The interesting thing is that it’s not lack of choice that’s been the trouble…it’s too much of it! From the …

5 Web trends that will change Hotel Internet Marketing
October 18, 2008 | Comments
5 Web trends that will change Hotel Internet Marketing

5 Future Developments that will revolutionize Online Hotel Marketing: “For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the world of …

Future Hotel Trends – 8 Hotel Guest Demands that will shape hospitality
September 17, 2008 | Comments
Future Hotel Trends – 8 Hotel Guest Demands that will shape hospitality

It is the year 2020. The past twelve years have been a flurry of development in the areas of design, nanotechnology, robotics, medicine, the internet, security and law. Contrary to popular opinion, the hotel industry …

Hotel eMarketing Muse – Creating an Internet Culture at Hotels
August 26, 2008 | Comments
Hotel eMarketing Muse – Creating an Internet Culture at Hotels

Hotel eMarketing and Internet ‘e’volution – Creating an Online Culture at Hotels
Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of …

An introduction to Hotel Affiliate Marketing
August 11, 2008 | Comments
An introduction to Hotel Affiliate Marketing

Affiliate Marketing has been around for quite some time, but it’s surprising to see how many hospitality sales & marketing professionals are unaware of the tremendous online opporunities that exist. So just what is Affiliate …