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Articles tagged with: hotel crm

Will Artificial Intelligence spell the end of the TripAdvisor Model?
January 9, 2009 | View Comments
Will Artificial Intelligence spell the end of the TripAdvisor Model?

Travel and Hotel Reviews…love ‘em or hate ‘em, they’re here to stay. The question just begs to be asked though…just how long will the user-generated model of referrals really last?
TripAdvisor is used as an …

The new era of Hotel Experience Marketing – Choice is the new King, All hail the King
January 7, 2009 | View Comments
The new era of Hotel Experience Marketing – Choice is the new King, All hail the King

Following on from the earlier articles, Back to the Future: Meet the hotel guest of 2020 (September 2008) 5 Future Developments that will revolutionize Online Hotel Marketing (October 2008), here are some thoughts on the role of Choice …

Do Hoteliers Tweet? A Hotel Industry introduction to microblogging with Twitter
January 2, 2009 | View Comments
Do Hoteliers Tweet? A Hotel Industry introduction to microblogging with Twitter

The world has been ‘atwitter’ for quite a while now, and the thousands of people join Twitter by the day…and even more ‘tweet’ about their lives, their work, their passions and in some misguided cases, …

Hotel Referral Marketing – Hotel Guests are a key Distribution Channel of the future
November 11, 2008 | View Comments
Hotel Referral Marketing – Hotel Guests are a key Distribution Channel of the future

I’ve been racking my brain for the last few weeks over what to write about. The interesting thing is that it’s not lack of choice that’s been the trouble…it’s too much of it! From the …