Comments on: Hotel Referral Marketing – Hotel Guests are a key Distribution Channel of the future http://www.hotelemarketer.com/hotel-online-distribution/hotel-referral-marketing-hotel-guests-are-a-key-distribution-channel-of-the-future/ Inspiration for the Digital Hotelier. The world of Hotel Internet Marketing, eCommerce, emarketing and Online Strategy Tue, 20 Jul 2010 16:04:17 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Will Artificial Intelligence spell the end of the TripAdvisor Model? | Hotel eMarketer http://www.hotelemarketer.com/hotel-online-distribution/hotel-referral-marketing-hotel-guests-are-a-key-distribution-channel-of-the-future/comment-page-1/#comment-75 Will Artificial Intelligence spell the end of the TripAdvisor Model? | Hotel eMarketer Fri, 09 Jan 2009 19:54:39 +0000 http://www.hotelemarketer.com/?p=50#comment-75 [...] Jeffrey presents a great example of just what we may be heading towards. Of course, the obvious fact is that advanced software AI will never make company blurbs more trustworthy compared to hotel guest reviews on sites like TripAdvisor, however they MAY just cause enough concern that consumers no longer trust online reviews as much as they do today. These developments will certainly require a change in the way we seek guidance in the future. Consumers may revert to tapping into trusted circles only and relying on old-fashioned ‘offline’ advice. Or these concerns could lead to more refined online technologies that integrate segmented social networking, CRM and referral management (Ref: Hotel Referral Marketing - Hotel Guests are a key Distribution Channel of the future). [...] [...] Jeffrey presents a great example of just what we may be heading towards. Of course, the obvious fact is that advanced software AI will never make company blurbs more trustworthy compared to hotel guest reviews on sites like TripAdvisor, however they MAY just cause enough concern that consumers no longer trust online reviews as much as they do today. These developments will certainly require a change in the way we seek guidance in the future. Consumers may revert to tapping into trusted circles only and relying on old-fashioned ‘offline’ advice. Or these concerns could lead to more refined online technologies that integrate segmented social networking, CRM and referral management (Ref: Hotel Referral Marketing – Hotel Guests are a key Distribution Channel of the future). [...]

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