Articles in Online Analytics and ROI Tracking
A recent blog post and case study shared by Mirai, on TripAdvisor’s Business Listings option introduced earlier this year. Many hotels have jumped onboard and many others have held off till better information is available …
I want to share two very simple but powerful ideas that could radically transform the way the hotel industry utilizes measures like the hotel guest satisfaction index, web analytics, etc.
1. Taking ‘measurement’ beyond just …
Following on from the earlier articles, Back to the Future: Meet the hotel guest of 2020 (September 2008) 5 Future Developments that will revolutionize Online Hotel Marketing (October 2008), here are some thoughts on the role of Choice …
“We’ve come a long way, baby” claimed a high-spirited pop idol not so long ago, following up on the claim with an equally upbeat track. And so we have…in the world of Internet Marketing too. …
