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Articles in Online Analytics and ROI Tracking

Case Studies and ROI – TripAdvisor Business Listings
July 27, 2010 | View Comments
Case Studies and ROI – TripAdvisor Business Listings

A recent blog post and case study shared by Mirai, on TripAdvisor’s Business Listings option introduced earlier this year. Many hotels have jumped onboard and many others have held off till better information is available …

Rethinking Hotel Guest Satisfaction and Hotel Website Analytics
July 2, 2010 | View Comments
Rethinking Hotel Guest Satisfaction and Hotel Website Analytics

I want to share two very simple but powerful ideas that could radically transform the way the hotel industry utilizes measures like the hotel guest satisfaction index, web analytics, etc.

1. Taking ‘measurement’ beyond just …

The new era of Hotel Experience Marketing – Choice is the new King, All hail the King
January 7, 2009 | View Comments
The new era of Hotel Experience Marketing – Choice is the new King, All hail the King

Following on from the earlier articles, Back to the Future: Meet the hotel guest of 2020 (September 2008) 5 Future Developments that will revolutionize Online Hotel Marketing (October 2008), here are some thoughts on the role of Choice …

Hotel eMarketing – Beyond Rooms. Internet Marketing for Spas, Restaurants, Offline Tracking and more
July 9, 2008 | View Comments
Hotel eMarketing – Beyond Rooms. Internet Marketing for Spas, Restaurants, Offline Tracking and more

“We’ve come a long way, baby” claimed a high-spirited pop idol not so long ago, following up on the claim with an equally upbeat track. And so we have…in the world of Internet Marketing too. …