A recent blog post and case study shared by Mirai, on TripAdvisor’s Business Listings option introduced earlier this year. Many hotels have jumped onboard and many others have held off till better information is available …

I want to share two very simple but powerful ideas that could radically transform the way the hotel industry utilizes measures like the hotel guest satisfaction index, web analytics, etc.

1. Taking ‘measurement’ beyond just …

Save Money and Build Relationships with Direct Digital Marketing
By Brian Deagan
Despite unpredictable economic conditions, one truth endures for the hospitality industry – there is always room for improvement to the guest experience. In tough economic …

If you’ve always dreamed of sitting at the helm of your global hotel empire…and  terms like RevPAR, GOPPAR, bottom line profits and market share come easy, then perhaps it’s time you put your skills to …

We accept the reality of the world with which we are presented. We’ve become bored with watching actors give us phony emotions. We are tired of pyrotechnics and special effects. While the world he inhabits …

“Great…another lame social networking site. I don’t have time for this stuff! Heck, I hardly use my Facebook account…how do people manage to keep these things updated anyway?” exclaims a fellow hotelier. On some days …

Very early on this month, a colleague (thanks Lola!) sent me a copy of Peter Kim’s collaborative compilation of thoughts by bloggers on Social Media. I loved the format and the power that collaboration could harness…bringing together the …

Hoteliers are fantastic with people. Isn’t that what we’re paid for? But not all hoteliers are comfortable with technology…yet. Especially when it comes to getting the max out of the social revolution online. The good …

The world has been ‘atwitter’ for quite a while now, and the thousands of people join Twitter by the day…and even more ‘tweet’ about their lives, their work, their passions and in some misguided cases, …