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Articles in Online Marketing Tools

Google Wave – Reinventing online communication and collaboration
May 30, 2009 | Comments
Google Wave – Reinventing online communication and collaboration

Google’s done it again! Jens and Lars Rasmussen, the guys behind Google Maps, finally unveiled the results of 2 years of labour… Google Wave. The Google Wave page describes the tool simply as “a new model …

The Hotel Business Game – So you want to be a Hotel CEO?
May 29, 2009 | Comments
The Hotel Business Game – So you want to be a Hotel CEO?

If you’ve always dreamed of sitting at the helm of your global hotel empire…and  terms like RevPAR, GOPPAR, bottom line profits and market share come easy, then perhaps it’s time you put your skills to …

Social lessons from Twitter
February 18, 2009 | Comments
Social lessons from Twitter

“Great…another lame social networking site. I don’t have time for this stuff! Heck, I hardly use my Facebook account…how do people manage to keep these things updated anyway?” exclaims a fellow hotelier. On some days …

Will Artificial Intelligence spell the end of the TripAdvisor Model?
January 9, 2009 | Comments
Will Artificial Intelligence spell the end of the TripAdvisor Model?

Travel and Hotel Reviews…love ‘em or hate ‘em, they’re here to stay. The question just begs to be asked though…just how long will the user-generated model of referrals really last?
TripAdvisor is used as an …

The new era of Hotel Experience Marketing – Choice is the new King, All hail the King
January 7, 2009 | Comments
The new era of Hotel Experience Marketing – Choice is the new King, All hail the King

Following on from the earlier articles, Back to the Future: Meet the hotel guest of 2020 (September 2008) 5 Future Developments that will revolutionize Online Hotel Marketing (October 2008), here are some thoughts on the role of Choice …

Do Hoteliers Tweet? A Hotel Industry introduction to microblogging with Twitter
January 2, 2009 | Comments
Do Hoteliers Tweet? A Hotel Industry introduction to microblogging with Twitter

The world has been ‘atwitter’ for quite a while now, and the thousands of people join Twitter by the day…and even more ‘tweet’ about their lives, their work, their passions and in some misguided cases, …