A recent blog post and case study shared by Mirai, on TripAdvisor’s Business Listings option introduced earlier this year. Many hotels have jumped onboard and many others have held off till better information is available …

I want to share two very simple but powerful ideas that could radically transform the way the hotel industry utilizes measures like the hotel guest satisfaction index, web analytics, etc.

1. Taking ‘measurement’ beyond just …

Now that I have your attention with my intriguing post title, allow me to explain just what I mean… and boiling frogs and organ donation do indeed feature in this little blog post!
All the recent …

I came across a piece I’d written about 17-18 months ago on the future of hotel internet marketing. The article talked about 5 broad tech trends that I thought would radically alter the way we …

A great new video doing the rounds on the Internet, in true ‘Did You Know’ style (the original video by Karl Fisch that captured our imaginations). This video asks – Is social media a fad? …

We accept the reality of the world with which we are presented. We’ve become bored with watching actors give us phony emotions. We are tired of pyrotechnics and special effects. While the world he inhabits …

A picture may be worth a thousand words…but most hotel PR & Marketing managers today would be at a loss for words at the plague of user generated photos out on the Internet today. Hoteliers …

Hello Tweeple!
In this day and age, it’s a rare luxury to be able to switch off completely…no phones, no internet…connectivity (and work-life integration) thrown to the wind! Yet, I had the opportunity to do just …

“Great…another lame social networking site. I don’t have time for this stuff! Heck, I hardly use my Facebook account…how do people manage to keep these things updated anyway?” exclaims a fellow hotelier. On some days …

I did a quick survey recently called the Twitterati Dozen. This was basically an online survey with 12 questions addressed to prominent and very active Twitter users, to obtain their thoughts on Twitter use, connections, peeves, best …

Very early on this month, a colleague (thanks Lola!) sent me a copy of Peter Kim’s collaborative compilation of thoughts by bloggers on Social Media. I loved the format and the power that collaboration could harness…bringing together the …

A great animated video by Michael Reissinger, based on a concept by Scholz & Friends, titled “Dramatic shift in marketing reality” that illustrates how the producer/marketer – consumer interaction has changed drastically in just a …