Hotel Digital Marketing

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Distribution issues related to Hotels, Travel and Tourism. Particular focus on the Internet, Global Distribution Systems (GDS), Online Travel Agencies (OTA’s), Call Centres and more.

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News and Information from the Hotel and Hospitality Industry, with particular emphasis on the Internet, Online Marketing and Distribution

Hotel Internet Marketing

Hotel Internet Marketing, Hospitality Web Marketing, Travel Online Marketing

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Articles in Hotel Referral Marketing

Will Artificial Intelligence spell the end of the TripAdvisor Model?
January 9, 2009 | View Comments
Will Artificial Intelligence spell the end of the TripAdvisor Model?

Travel and Hotel Reviews…love ‘em or hate ‘em, they’re here to stay. The question just begs to be asked though…just how long will the user-generated model of referrals really last?
TripAdvisor is used as an …

Hotel Referral Marketing – Hotel Guests are a key Distribution Channel of the future
November 11, 2008 | View Comments
Hotel Referral Marketing – Hotel Guests are a key Distribution Channel of the future

I’ve been racking my brain for the last few weeks over what to write about. The interesting thing is that it’s not lack of choice that’s been the trouble…it’s too much of it! From the …