A recent blog post and case study shared by Mirai, on TripAdvisor’s Business Listings option introduced earlier this year. Many hotels have jumped onboard and many others have held off till better information is available …

I want to share two very simple but powerful ideas that could radically transform the way the hotel industry utilizes measures like the hotel guest satisfaction index, web analytics, etc.

1. Taking ‘measurement’ beyond just …

We accept the reality of the world with which we are presented. We’ve become bored with watching actors give us phony emotions. We are tired of pyrotechnics and special effects. While the world he inhabits …

“Great…another lame social networking site. I don’t have time for this stuff! Heck, I hardly use my Facebook account…how do people manage to keep these things updated anyway?” exclaims a fellow hotelier. On some days …

Very early on this month, a colleague (thanks Lola!) sent me a copy of Peter Kim’s collaborative compilation of thoughts by bloggers on Social Media. I loved the format and the power that collaboration could harness…bringing together the …

Travel and Hotel Reviews…love ‘em or hate ‘em, they’re here to stay. The question just begs to be asked though…just how long will the user-generated model of referrals really last?
TripAdvisor is used as an …

Hoteliers are fantastic with people. Isn’t that what we’re paid for? But not all hoteliers are comfortable with technology…yet. Especially when it comes to getting the max out of the social revolution online. The good …

Following on from the earlier articles, Back to the Future: Meet the hotel guest of 2020 (September 2008) 5 Future Developments that will revolutionize Online Hotel Marketing (October 2008), here are some thoughts on the role of Choice …

The world has been ‘atwitter’ for quite a while now, and the thousands of people join Twitter by the day…and even more ‘tweet’ about their lives, their work, their passions and in some misguided cases, …

Article published under the name “The million dollar hotel marketing idea that’s been staring you in the face!”
I’ve been racking my brain for the last few weeks over what to write about. The interesting thing …

5 Future Developments that will revolutionize Online Hotel Marketing: “For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the world of …

Back to the future: Meet the hotel guest of 2020
It is the year 2020. The past twelve years have been a flurry of development in the areas of design, nanotechnology, robotics, medicine, the internet, security …