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Distribution issues related to Hotels, Travel and Tourism. Particular focus on the Internet, Global Distribution Systems (GDS), Online Travel Agencies (OTA’s), Call Centres and more.

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News and Information from the Hotel and Hospitality Industry, with particular emphasis on the Internet, Online Marketing and Distribution

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Hotel Internet Marketing, Hospitality Web Marketing, Travel Online Marketing

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Articles in Hotel Online CRM

Transparency, the Internet and good hospitality – All the hotel’s a stage…
May 18, 2009 | Comments
Transparency, the Internet and good hospitality – All the hotel’s a stage…

We accept the reality of the world with which we are presented. We’ve become bored with watching actors give us phony emotions. We are tired of pyrotechnics and special effects. While the world he inhabits …

Social lessons from Twitter
February 18, 2009 | Comments
Social lessons from Twitter

“Great…another lame social networking site. I don’t have time for this stuff! Heck, I hardly use my Facebook account…how do people manage to keep these things updated anyway?” exclaims a fellow hotelier. On some days …

Hospitality Bloggers and Experts – Thoughts on Hotel Internet Marketing in 2009
January 27, 2009 | Comments
Hospitality Bloggers and Experts – Thoughts on Hotel Internet Marketing in 2009

Very early on this month, a colleague (thanks Lola!) sent me a copy of Peter Kim’s collaborative compilation of thoughts by bloggers on Social Media. I loved the format and the power that collaboration could harness…bringing together the …

Will Artificial Intelligence spell the end of the TripAdvisor Model?
January 9, 2009 | Comments
Will Artificial Intelligence spell the end of the TripAdvisor Model?

Travel and Hotel Reviews…love ‘em or hate ‘em, they’re here to stay. The question just begs to be asked though…just how long will the user-generated model of referrals really last?
TripAdvisor is used as an …

Hotel Jobs – A Hoteliers Guide to Job Hunting in the New Online World
January 8, 2009 | Comments
Hotel Jobs – A Hoteliers Guide to Job Hunting in the New Online World

Hoteliers are fantastic with people. Isn’t that what we’re paid for? But not all hoteliers are comfortable with technology…yet. Especially when it comes to getting the max out of the social revolution online. The good …

The new era of Hotel Experience Marketing – Choice is the new King, All hail the King
January 7, 2009 | Comments
The new era of Hotel Experience Marketing – Choice is the new King, All hail the King

Following on from the earlier articles, Back to the Future: Meet the hotel guest of 2020 (September 2008) 5 Future Developments that will revolutionize Online Hotel Marketing (October 2008), here are some thoughts on the role of Choice …

Do Hoteliers Tweet? A Hotel Industry introduction to microblogging with Twitter
January 2, 2009 | Comments
Do Hoteliers Tweet? A Hotel Industry introduction to microblogging with Twitter

The world has been ‘atwitter’ for quite a while now, and the thousands of people join Twitter by the day…and even more ‘tweet’ about their lives, their work, their passions and in some misguided cases, …

Hotel Referral Marketing – Hotel Guests are a key Distribution Channel of the future
November 11, 2008 | Comments
Hotel Referral Marketing – Hotel Guests are a key Distribution Channel of the future

I’ve been racking my brain for the last few weeks over what to write about. The interesting thing is that it’s not lack of choice that’s been the trouble…it’s too much of it! From the …

5 Web trends that will change Hotel Internet Marketing
October 18, 2008 | Comments
5 Web trends that will change Hotel Internet Marketing

5 Future Developments that will revolutionize Online Hotel Marketing: “For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the world of …

Future Hotel Trends – 8 Hotel Guest Demands that will shape hospitality
September 17, 2008 | Comments
Future Hotel Trends – 8 Hotel Guest Demands that will shape hospitality

It is the year 2020. The past twelve years have been a flurry of development in the areas of design, nanotechnology, robotics, medicine, the internet, security and law. Contrary to popular opinion, the hotel industry …