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Distribution issues related to Hotels, Travel and Tourism. Particular focus on the Internet, Global Distribution Systems (GDS), Online Travel Agencies (OTA’s), Call Centres and more.

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Articles in Hotel Viral Marketing

Social lessons from Twitter
February 18, 2009 | Comments
Social lessons from Twitter

“Great…another lame social networking site. I don’t have time for this stuff! Heck, I hardly use my Facebook account…how do people manage to keep these things updated anyway?” exclaims a fellow hotelier. On some days …

The Twitterati Dozen Survey Results – Twitter Use and Hotel Best Practices
February 9, 2009 | Comments
The Twitterati Dozen Survey Results – Twitter Use and Hotel Best Practices

I did a quick survey recently called the Twitterati Dozen. This was basically an online survey with 12 questions addressed to prominent and very active Twitter users, to obtain their thoughts on Twitter use, connections, peeves, best …

Video – The Dramatic Shift in Marketing Reality
January 18, 2009 | Comments
Video – The Dramatic Shift in Marketing Reality

A great animated video by Michael Reissinger, based on a concept by Scholz & Friends, titled “Dramatic shift in marketing reality” that illustrates how the producer/marketer – consumer interaction has changed drastically in just a …

Hotels Online – Where is all the Hospitality Viral Marketing?
August 14, 2008 | Comments
Hotels Online – Where is all the Hospitality Viral Marketing?

Hotels (and the hospitality industry in general) may not be the quickest adopters of technology and “e” trends…but the industry has no shortage of creative and talented people. Branding and marketing is also cutting edge in …