Hotel Digital Marketing

Digital Marketing for Hotels, Hospitality and Travel. The latest in Mobile Marketing, New Media, Digital Advertising and evolving technology

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Distribution issues related to Hotels, Travel and Tourism. Particular focus on the Internet, Global Distribution Systems (GDS), Online Travel Agencies (OTA’s), Call Centres and more.

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Hotel emarketers, Internet Marketing Specialists and Industry Professionals. Advertisers, People, Interviews and Jobs in the world of Hotel eBusiness.

Hotel Industry News

News and Information from the Hotel and Hospitality Industry, with particular emphasis on the Internet, Online Marketing and Distribution

Hotel Internet Marketing

Hotel Internet Marketing, Hospitality Web Marketing, Travel Online Marketing

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Articles in Hotel eCommerce

Understanding Why Hotels Rank Worst For Data Security And What To Do About It
August 25, 2010 | 6 Comments
Understanding Why Hotels Rank Worst For Data Security And What To Do About It

The hospitality industry shares many of the same data security vulnerabilities as the retail industry — accepting and storing cardholder information and personal information collected through participation in loyalty and rewards programs — yet lags …

Hospitality Bloggers and Experts – Thoughts on Hotel Internet Marketing in 2009
January 27, 2009 | 18 Comments
Hospitality Bloggers and Experts – Thoughts on Hotel Internet Marketing in 2009

Very early on this month, a colleague (thanks Lola!) sent me a copy of Peter Kim’s collaborative compilation of thoughts by bloggers on Social Media. I loved the format and the power that collaboration could harness…bringing together the …

Will Artificial Intelligence spell the end of the TripAdvisor Model?
January 9, 2009 | 11 Comments
Will Artificial Intelligence spell the end of the TripAdvisor Model?

Travel and Hotel Reviews…love ‘em or hate ‘em, they’re here to stay. The question just begs to be asked though…just how long will the user-generated model of referrals really last?
TripAdvisor is used as an …

The new era of Hotel Experience Marketing – Choice is the new King, All hail the King
January 7, 2009 | 5 Comments
The new era of Hotel Experience Marketing – Choice is the new King, All hail the King

Following on from the earlier articles, Back to the Future: Meet the hotel guest of 2020 (September 2008) 5 Future Developments that will revolutionize Online Hotel Marketing (October 2008), here are some thoughts on the role of Choice …

Hotel Recession Marketing – When the going gets tough, Hotel eMarketers play harder
December 13, 2008 | 5 Comments
Hotel Recession Marketing – When the going gets tough, Hotel eMarketers play harder

As the world gets harder, better, faster, stronger in many respects, so do the ripple effects of world events. The recent attacks in Mumbai are a prime example – hotels the world over are now …

5 Future Internet trends that will change Hotel Internet Marketing
October 18, 2008 | 14 Comments
5 Future Internet trends that will change Hotel Internet Marketing

5 Future Developments that will revolutionize Online Hotel Marketing: “For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the world of …

Hotel Internet Marketing – Creating an Internet Culture at Hotels
August 26, 2008 | No Comment
Hotel Internet Marketing – Creating an Internet Culture at Hotels

Hotel eMarketing and Internet ‘e’volution – Creating an Online Culture at Hotels
Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of …

Online Marketing – Fancy a career in Hotel Internet Marketing?
May 9, 2008 | 2 Comments
Online Marketing – Fancy a career in Hotel Internet Marketing?

If you’ve always loved computers and the internet, have worked in the travel industry and have a flair for the creative and a passion for marketing…then a career in online marketing & distribution in a …