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Distribution issues related to Hotels, Travel and Tourism. Particular focus on the Internet, Global Distribution Systems (GDS), Online Travel Agencies (OTA’s), Call Centres and more.

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Hotel Internet Marketing, Hospitality Web Marketing, Travel Online Marketing

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Articles in Hotel Internet Marketing

Understanding Why Hotels Rank Worst For Data Security And What To Do About It
August 25, 2010 | 6 Comments
Understanding Why Hotels Rank Worst For Data Security And What To Do About It

The hospitality industry shares many of the same data security vulnerabilities as the retail industry — accepting and storing cardholder information and personal information collected through participation in loyalty and rewards programs — yet lags …

Case Studies and ROI – TripAdvisor Business Listings
July 27, 2010 | 8 Comments
Case Studies and ROI – TripAdvisor Business Listings

A recent blog post and case study shared by Mirai, on TripAdvisor’s Business Listings option introduced earlier this year. Many hotels have jumped onboard and many others have held off till better information is available …

Rethinking Hotel Guest Satisfaction and Hotel Website Analytics
July 2, 2010 | 13 Comments
Rethinking Hotel Guest Satisfaction and Hotel Website Analytics

I want to share two very simple but powerful ideas that could radically transform the way the hotel industry utilizes measures like the hotel guest satisfaction index, web analytics, etc.

1. Taking ‘measurement’ beyond just …

The link between Facebook, Organ Donation and Boiling Frogs
May 22, 2010 | 5 Comments
The link between Facebook, Organ Donation and Boiling Frogs

Now that I have your attention with my intriguing post title, allow me to explain just what I mean… and boiling frogs and organ donation do indeed feature in this little blog post!
All the recent …

Hotel Internet Marketing by 2013 – Are we on Track?
March 1, 2010 | 7 Comments
Hotel Internet Marketing by 2013 – Are we on Track?

I came across a piece I’d written about 17-18 months ago on the future of hotel internet marketing. The article talked about 5 broad tech trends that I thought would radically alter the way we …

Augmented Reality Maps make their debut
February 18, 2010 | 5 Comments
Augmented Reality Maps make their debut

After Blaise Aguera y Arcas offered a tantalizing peek at the world of Microsoft PhotoSynth a couple of years ago, he recently made a return to TED to demo the latest incredible innovation in mapping. …

Hotel Internet Marketing Strategy – Practical Tips for Direct Digital Marketing
December 30, 2009 | 34 Comments
Hotel Internet Marketing Strategy – Practical Tips for Direct Digital Marketing

Save Money and Build Relationships with Direct Digital Marketing
By Brian Deagan
Despite unpredictable economic conditions, one truth endures for the hospitality industry – there is always room for improvement to the guest experience. In tough economic …

Video – Socialnomics and the Social Media Revolution
September 8, 2009 | 7 Comments
Video – Socialnomics and the Social Media Revolution

A great new video doing the rounds on the Internet, in true ‘Did You Know’ style (the original video by Karl Fisch that captured our imaginations). This video asks – Is social media a fad? …

Creating virtual holographic worlds – One Step Closer?
July 1, 2009 | 12 Comments
Creating virtual holographic worlds – One Step Closer?

Watched this remarkable video and couldn’t help noticing the striking similarity in some of the applications as MIT Media Lab’s Sixth Sense Project (except the holograms, of course…surely those shouldn’t be that far away too?)

YouTube …

Google Wave – Reinventing online communication and collaboration
May 30, 2009 | 2 Comments
Google Wave – Reinventing online communication and collaboration

Google’s done it again! Jens and Lars Rasmussen, the guys behind Google Maps, finally unveiled the results of 2 years of labour… Google Wave. The Google Wave page describes the tool simply as “a new model …

The Hotel Business Game – So you want to be a Hotel CEO?
May 29, 2009 | 3 Comments
The Hotel Business Game – So you want to be a Hotel CEO?

If you’ve always dreamed of sitting at the helm of your global hotel empire…and  terms like RevPAR, GOPPAR, bottom line profits and market share come easy, then perhaps it’s time you put your skills to …

Transparency, the Internet and good hospitality – All the hotel’s a stage…
May 18, 2009 | 5 Comments
Transparency, the Internet and good hospitality – All the hotel’s a stage…

We accept the reality of the world with which we are presented. We’ve become bored with watching actors give us phony emotions. We are tired of pyrotechnics and special effects. While the world he inhabits …