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Articles in Hotel New Media

Future of Display Advertising – Is the Hotel Industry Ready?
October 1, 2010 | 8 Comments
Future of Display Advertising – Is the Hotel Industry Ready?

Google recently presented their vision for how display advertising is likely to evolve by 2015…these seven predictions are something all marketers worth their salt absolutely MUST be informed and aware about.

To summarize, here are the …

Web 3.0 – The Sensory Web
June 27, 2010 | No Comment
Web 3.0 – The Sensory Web

Here’s a great presentation by a good friend (and extraordinary hotel educator), Lukas Ritzel. Lukas presented on the topic of the sensory web (Web 3.0) at the second ever TEDx event in Switzerland (Zug – …

Pivot – Perhaps the early future of web and media browsers
March 4, 2010 | 3 Comments
Pivot – Perhaps the early future of web and media browsers

(This was too good not to share!) Microsoft seems to have plenty of nifty innovations up its sleeve! In this new video, Gary Flake (Technical Fellow at Microsoft, and the founder and director of Live …

This Demo will blow your mind! The Xbox Prototype Experience
September 8, 2009 | 2 Comments
This Demo will blow your mind! The Xbox Prototype Experience

In an eerie but mind-blowing integration of Facebook Data, X-Box has developed a superb online game demo that is bound to give you goose-bumps! Enough said, check out the demo at www.prototype-experience.com (depending on your …

Video – Socialnomics and the Social Media Revolution
September 8, 2009 | 7 Comments
Video – Socialnomics and the Social Media Revolution

A great new video doing the rounds on the Internet, in true ‘Did You Know’ style (the original video by Karl Fisch that captured our imaginations). This video asks – Is social media a fad? …

Hotel DNA in the Digital Age – Can we evolve?
July 14, 2009 | 5 Comments
Hotel DNA in the Digital Age – Can we evolve?

While most traditional marketers, media gurus and public relations experts grapple with just how to leverage the power of digital media and social networks…real emerging trends sometimes go unnoticed. Sometimes all it takes is to …

Long Tails, Tribes, Digital Natives and New World Hospitality
May 30, 2009 | 9 Comments
Long Tails, Tribes, Digital Natives and New World Hospitality

If you were to read the titles of popular business literature today, you’d think we were headed back to the dawn of society… where human societal interaction had just begun to evolve. This is not …

Sixth Sense – Wearable Technology that connects the Web and Reality
March 10, 2009 | 4 Comments
Sixth Sense – Wearable Technology that connects the Web and Reality

Here’s a wonderful example of tech development that directly applied to daily consumer life. The limits of adaptability are only our imagination – I’m excited to think how many great applications a device such as …

The new age of Interactive Hotel Marketing – Surface Computing, Siftables, Multi-touch
February 23, 2009 | 4 Comments
The new age of Interactive Hotel Marketing – Surface Computing, Siftables, Multi-touch

As technology evolves to offer creative new ways to interact with digital media, the possibilities for marketers become immense. We’ve all seen what multi-touch displays have done to improve the user experience… the Apple iPod …