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Articles by JJ on Hotel Internet Marketing

JJ is an author, speaker and avid blogger - you can find out more and connect here... http://www.hotelemarketer.com/about/

Understanding Why Hotels Rank Worst For Data Security And What To Do About It
August 25, 2010 | View Comments
Understanding Why Hotels Rank Worst For Data Security And What To Do About It

The hospitality industry shares many of the same data security vulnerabilities as the retail industry — accepting and storing cardholder information and personal information collected through participation in loyalty and rewards programs — yet lags …

Interview – Expedia’s Alex Gisbert on the recent Partnership with Yahoo! in Europe
August 24, 2010 | View Comments
Interview – Expedia’s Alex Gisbert on the recent Partnership with Yahoo! in Europe

An email Q & A with Expedia’s Alex Gisbert – We talk to Alex about the recent announcement about the Yahoo! – Expedia partnership that introduces Expedia’s travel booking & packaging engine on Yahoo! sites …

Hotel Social Media Articles and the Diffusion of Innovation
August 22, 2010 | View Comments
Hotel Social Media Articles and the Diffusion of Innovation

It’s interesting to see how the buzz around social media and related developments has gradually grown over the past two years in the hotel industry. In 2008 social media was still considered a fad and …

Case Studies and ROI – TripAdvisor Business Listings
July 27, 2010 | View Comments
Case Studies and ROI – TripAdvisor Business Listings

A recent blog post and case study shared by Mirai, on TripAdvisor’s Business Listings option introduced earlier this year. Many hotels have jumped onboard and many others have held off till better information is available …

Rethinking Hotel Guest Satisfaction and Hotel Website Analytics
July 2, 2010 | View Comments
Rethinking Hotel Guest Satisfaction and Hotel Website Analytics

I want to share two very simple but powerful ideas that could radically transform the way the hotel industry utilizes measures like the hotel guest satisfaction index, web analytics, etc.

1. Taking ‘measurement’ beyond just …

Web 3.0 – The Sensory Web
June 27, 2010 | View Comments
Web 3.0 – The Sensory Web

Here’s a great presentation by a good friend (and extraordinary hotel educator), Lukas Ritzel. Lukas presented on the topic of the sensory web (Web 3.0) at the second ever TEDx event in Switzerland (Zug – …

The link between Facebook, Organ Donation and Boiling Frogs
May 22, 2010 | View Comments
The link between Facebook, Organ Donation and Boiling Frogs

Now that I have your attention with my intriguing post title, allow me to explain just what I mean… and boiling frogs and organ donation do indeed feature in this little blog post!
All the recent …

Pivot – Perhaps the early future of web and media browsers
March 4, 2010 | View Comments
Pivot – Perhaps the early future of web and media browsers

(This was too good not to share!) Microsoft seems to have plenty of nifty innovations up its sleeve! In this new video, Gary Flake (Technical Fellow at Microsoft, and the founder and director of Live …

Hotel Internet Marketing by 2013 – Are we on Track?
March 1, 2010 | View Comments
Hotel Internet Marketing by 2013 – Are we on Track?

I came across a piece I’d written about 17-18 months ago on the future of hotel internet marketing. The article talked about 5 broad tech trends that I thought would radically alter the way we …

Augmented Reality Maps make their debut
February 18, 2010 | View Comments
Augmented Reality Maps make their debut

After Blaise Aguera y Arcas offered a tantalizing peek at the world of Microsoft PhotoSynth a couple of years ago, he recently made a return to TED to demo the latest incredible innovation in mapping. …

Hotel Internet Marketing Strategy – Practical Tips for Direct Digital Marketing
December 30, 2009 | View Comments
Hotel Internet Marketing Strategy – Practical Tips for Direct Digital Marketing

Save Money and Build Relationships with Direct Digital Marketing
By Brian Deagan
Despite unpredictable economic conditions, one truth endures for the hospitality industry – there is always room for improvement to the guest experience. In tough economic …

The Hotel Concierge of the future now has a face!
October 21, 2009 | View Comments
The Hotel Concierge of the future now has a face!

Meet Emily….or the digital recreation of Emily, at least.
At TEDxUSC, computer graphics trailblazer Paul Debevec explains the scene-stealing technology behind Digital Emily, a digitally constructed human face so realistic it stands up to multiple takes.

From …