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Article Archive for July 2010

Case Studies and ROI – TripAdvisor Business Listings
July 27, 2010 | View Comments
Case Studies and ROI – TripAdvisor Business Listings

A recent blog post and case study shared by Mirai, on TripAdvisor’s Business Listings option introduced earlier this year. Many hotels have jumped onboard and many others have held off till better information is available …

Rethinking Hotel Guest Satisfaction and Hotel Website Analytics
July 2, 2010 | View Comments
Rethinking Hotel Guest Satisfaction and Hotel Website Analytics

I want to share two very simple but powerful ideas that could radically transform the way the hotel industry utilizes measures like the hotel guest satisfaction index, web analytics, etc.

1. Taking ‘measurement’ beyond just …