Very early on this month, a colleague (thanks Lola!) sent me a copy of Peter Kim’s collaborative compilation of thoughts by bloggers on Social Media. I loved the format and the power that collaboration could harness…bringing together the …

A great animated video by Michael Reissinger, based on a concept by Scholz & Friends, titled “Dramatic shift in marketing reality” that illustrates how the producer/marketer – consumer interaction has changed drastically in just a …

Travel and Hotel Reviews…love ‘em or hate ‘em, they’re here to stay. The question just begs to be asked though…just how long will the user-generated model of referrals really last?
TripAdvisor is used as an …

Hoteliers are fantastic with people. Isn’t that what we’re paid for? But not all hoteliers are comfortable with technology…yet. Especially when it comes to getting the max out of the social revolution online. The good …

Following on from the earlier articles, Back to the Future: Meet the hotel guest of 2020 (September 2008) 5 Future Developments that will revolutionize Online Hotel Marketing (October 2008), here are some thoughts on the role of Choice …

The world has been ‘atwitter’ for quite a while now, and the thousands of people join Twitter by the day…and even more ‘tweet’ about their lives, their work, their passions and in some misguided cases, …

Happy New Year everyone! 2009 is finally here…the 365 days ahead promise to be packed full of fun, innovation and competition (with plenty of mountains to climb for all). This may be the worst recession to …