Understanding Why Hotels Rank Worst For Data Security And What To Do About It
August 25, 2010 | 6 Comments

The hospitality industry shares many of the same data security vulnerabilities as the retail industry — accepting and storing cardholder information and personal information collected through participation in loyalty and rewards programs — yet lags …

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A Nifty Crowdsourced Apple iPhone App for Swiss Hotel School Students
February 4, 2011 | 21 Comments

Kudos to IMI for continuing to innovate and push the boundaries. A great story shared by dear friend and fellow tech enthusiast, Lukas Ritzel.

For the past few months some 80 international students of more than 20 different nationalities who currently study at IMI University Centre in Luzern, Switzerland have collected data to create the the world’s first crowd-sourced student guide. The iPhone App is a collaboration with Luzern Tourism which also has its own tourism city guide and covers much more than just the best places to have your pizza or beer. It’s about Swiss culture, stories about Heidi and even answers questions like: “Do Swiss people really eat most chocolate of all nationalities?”. The Student iPhone App also collects many of those insider tips which only international students currently living in Switzerland can know about, having lived abroad for such a long time.

The app is now a free download on the Apple App store from: http://bit.ly/e8byM6 (Direct Link). Alternatively search for “Luzern” and you will easily find the IMI University Centre iStudent Luzern app on the Apple iPhone Store.

The free app can be used and downloaded from everywhere and all participant students are listed in the app itself.

What’s so unique about this iPhone App?

  • The world’s first international student guide with many different categories
  • The first cityguide / international student guide which is totally crowdsourced, which means students provided all the content
  • The guide covers all aspects related to international student life in Luzern, Switzerland but can also be of interest for somebody who is simply interested in Switzerland and its cultural aspects
  • The IMI guide officially partners with the Luzern Tourism city guide which is as well a free download from the apple app store

The guide currently has 7 categories:

  • Top Info – all that is essential for international students
  • Top Rumours – what might be perceived but not always true about Switzerland/ Swiss people
  • Why Luzern? the top 10 reasons why Luzern is one of the best places to be and to study
  • Do’s and Don’ts – important to know if new to Swiss culture
  • Education – Luzern is known to the world as a tourism hub is as well a university town and hosts thousands of international students
  • Food – In different categories the best and cheapest food places that are available in Luzern
  • Student Gems – special tips and selections of all the students participating at version 1.0

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Future of Display Advertising – Is the Hotel Industry Ready?
October 1, 2010 | 8 Comments
Future of Display Advertising – Is the Hotel Industry Ready?

Google recently presented their vision for how display advertising is likely to evolve by 2015…these seven predictions are something all marketers worth their salt absolutely MUST be informed and aware about.

To summarize, here are …

Understanding Why Hotels Rank Worst For Data Security And What To Do About It
August 25, 2010 | 6 Comments
Understanding Why Hotels Rank Worst For Data Security And What To Do About It

The hospitality industry shares many of the same data security vulnerabilities as the retail industry — accepting and storing cardholder information and personal information collected through participation in loyalty and rewards programs — yet …

Interview – Expedia’s Alex Gisbert on the recent Partnership with Yahoo! in Europe
August 24, 2010 | 5 Comments
Interview – Expedia’s Alex Gisbert on the recent Partnership with Yahoo! in Europe

An email Q & A with Expedia’s Alex Gisbert – We talk to Alex about the recent announcement about the Yahoo! – Expedia partnership that introduces Expedia’s travel booking & packaging engine on Yahoo! …

Hotel Social Media Articles and the Diffusion of Innovation
August 22, 2010 | 9 Comments
Hotel Social Media Articles and the Diffusion of Innovation

It’s interesting to see how the buzz around social media and related developments has gradually grown over the past two years in the hotel industry. In 2008 social media was still considered a fad …

Web 3.0 – The Sensory Web
June 27, 2010 | No Comment
Web 3.0 – The Sensory Web

Here’s a great presentation by a good friend (and extraordinary hotel educator), Lukas Ritzel. Lukas presented on the topic of the sensory web (Web 3.0) at the second ever TEDx event in Switzerland (Zug …

The link between Facebook, Organ Donation and Boiling Frogs
May 22, 2010 | 5 Comments
The link between Facebook, Organ Donation and Boiling Frogs

Now that I have your attention with my intriguing post title, allow me to explain just what I mean… and boiling frogs and organ donation do indeed feature in this little blog post!
All the …

Pivot – Perhaps the early future of web and media browsers
March 4, 2010 | 3 Comments
Pivot – Perhaps the early future of web and media browsers

(This was too good not to share!) Microsoft seems to have plenty of nifty innovations up its sleeve! In this new video, Gary Flake (Technical Fellow at Microsoft, and the founder and director of …

Augmented Reality Maps make their debut
February 18, 2010 | 5 Comments
Augmented Reality Maps make their debut

After Blaise Aguera y Arcas offered a tantalizing peek at the world of Microsoft PhotoSynth a couple of years ago, he recently made a return to TED to demo the latest incredible innovation in …

Hotel Internet Marketing Strategy – Practical Tips for Direct Digital Marketing
December 30, 2009 | 34 Comments
Hotel Internet Marketing Strategy – Practical Tips for Direct Digital Marketing

Save Money and Build Relationships with Direct Digital Marketing
By Brian Deagan
Despite unpredictable economic conditions, one truth endures for the hospitality industry – there is always room for improvement to the guest experience. In tough …

The Hotel Concierge of the future now has a face!
October 21, 2009 | 5 Comments
The Hotel Concierge of the future now has a face!

Meet Emily….or the digital recreation of Emily, at least.
At TEDxUSC, computer graphics trailblazer Paul Debevec explains the scene-stealing technology behind Digital Emily, a digitally constructed human face so realistic it stands up to multiple …

Taking direct marketing to the next level with Mobile QR Codes
September 19, 2009 | 9 Comments
Taking direct marketing to the next level with Mobile QR Codes

If you’re switched on to the Mobile world, you’ve probably seen (and possibly even used) a QR (Quick Response) Code. These weird looking symbols are probably going to change the way we deploy direct …

Mobile Marketing – Augmented Reality Browsers
September 8, 2009 | 22 Comments
Mobile Marketing – Augmented Reality Browsers

Augmented reality is a hot new area for Research & Development in the Mobile Tech & Marketing field. Emagin defines it as “a display in which simulated imagery, graphics, or symbology is superimposed on …