I want to share two very simple but powerful ideas that could radically transform the way the hotel industry utilizes measures like the hotel guest satisfaction index, web analytics, etc.
1. Taking ‘measurement’ beyond just …
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Now that I have your attention with my intriguing post title, allow me to explain just what I mean… and boiling frogs and organ donation do indeed feature in this little blog post!
All the recent furore over Facebook privacy has shown no signs of abating…and for good reason. Privacy, after all, is a sensitive and important issue. Or is it?
There’s no doubt that Facebook has made a startling entrance in the online world and taken over our browsers and mobile screens rather quickly. Official stats from Facebook claim that 400 million users currently use the service and almost half log on every day. Globally it appears that people now spend over 500 billion minutes per month on Facebook…an enviable record for any platform.
The amount of information shared on the site has also grown in leaps and bounds. Users typically share a substantial amount of personal information, photos and information on personal preferences. Choices of who we connect and communicate with also give away loads of behavioural information (in fact, Mark Zuckerberg claims he can predict a relationship breakup in advance of it actually happening, plus who you may end up with next, with a 33% accuracy based on this data alone).
Matt McKeon recently put together a great graphic that illustrates the amount of data that is now publicly available via your typical Facebook account. Check out where we stand in April 2010 in the graphic below…and visit the site to compare how things have changed since 2005.
So how did all this happen? And why?
Facebook obviously does not have a vendetta against user privacy…but there’s no denying that Facebook stands to benefit immensely by making the platform a lot more open and connected. For example, simply the act of making updates and other information accessible on Search Engines was a huge step in increasing the volume of information available on the public web…as well as capturing additional incoming traffic to the site from search. The proposed Facebook “open graph” will also be nothing short of game-changing and revolutionary.
(This was too good not to share!) Microsoft seems to have plenty of nifty innovations up its sleeve! In this new video, Gary Flake (Technical Fellow at Microsoft, and the founder and director of Live …
After Blaise Aguera y Arcas offered a tantalizing peek at the world of Microsoft PhotoSynth a couple of years ago, he recently made a return to TED to demo the latest incredible innovation in mapping. …
Save Money and Build Relationships with Direct Digital Marketing
By Brian Deagan
Despite unpredictable economic conditions, one truth endures for the hospitality industry – there is always room for improvement to the guest experience. In tough economic …
Meet Emily….or the digital recreation of Emily, at least.
At TEDxUSC, computer graphics trailblazer Paul Debevec explains the scene-stealing technology behind Digital Emily, a digitally constructed human face so realistic it stands up to multiple takes.
From …
If you’re switched on to the Mobile world, you’ve probably seen (and possibly even used) a QR (Quick Response) Code. These weird looking symbols are probably going to change the way we deploy direct marketing …
Augmented reality is a hot new area for Research & Development in the Mobile Tech & Marketing field. Emagin defines it as “a display in which simulated imagery, graphics, or symbology is superimposed on a …
In an eerie but mind-blowing integration of Facebook Data, X-Box has developed a superb online game demo that is bound to give you goose-bumps! Enough said, check out the demo at www.prototype-experience.com (depending on your …
A great new video doing the rounds on the Internet, in true ‘Did You Know’ style (the original video by Karl Fisch that captured our imaginations). This video asks – Is social media a fad? …
Since innovation is such a crucial part of what we do as New Tech marketers, the approach taken by businesses to foster that innovation is absolutely vital. I guess we all know intuitively that we’re …
I finally had the chance to grab a little time with Naufel, whose Marketing course I attended at London Business School, to ask a few questions about how he got where he is, what excites …
Here’s quite an entertaining and thought-provoking speech by Alain de Botton about Success…and our perceptions of this elusive concept.
Alain de Botton examines our ideas of success and failure — and questions the assumptions underlying these …
Recession, Identity and the Art of War
Is the end really nigh?
A recession is here again….and as with every economic downturn, echoes of despair and quick fixes permeate the wires. That’s all well, of course, except …
While most traditional marketers, media gurus and public relations experts grapple with just how to leverage the power of digital media and social networks…real emerging trends sometimes go unnoticed. Sometimes all it takes is to …
Very early on this month, a colleague (thanks Lola!) sent me a copy of Peter Kim’s collaborative compilation of thoughts by bloggers on Social Media. I loved the format and the power that collaboration could harness…bringing together the …
In this interview, I have the distinct honor of interviewing Professor Zeger Degraeve, who is the ‘Sheikh Mohammed bin Rashid Al Maktoum Professor of Innovation, Professor of Decision Sciences’ at London Business School. Not only is …
Someone from Global Fluency recently got in touch with the CMO council’s 2009 Marketing Outlook Report. I think the report reflects pretty much what we’ve been hearing lately from marketers around the globe and in …
Watched this remarkable video and couldn’t help noticing the striking similarity in some of the applications as MIT Media Lab’s Sixth Sense Project (except the holograms, of course…surely those shouldn’t be that far away too?)
YouTube …
