Google Wave - Reinventing online communication and collaboration
May 30, 2009 | No Comment

Google’s done it again! Jens and Lars Rasmussen, the guys behind Google Maps, finally unveiled the results of 2 years of labour… Google Wave. The Google Wave page describes the tool simply as “a new model …

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Long Tails, Tribes, Digital Natives and New World Hospitality
May 30, 2009 | One Comment

If you were to read the titles of popular business literature today, you’d think we were headed back to the dawn of society… where human societal interaction had just begun to evolve. This is not so far off perhaps, since we stand on the brink of yet another evolutionary leap in the way we communicate, collaborate and lead. Be it the tribes of yore or the digital amalgamations of like-minded individuals along a ‘long tail’ of meaning, something’s definitely shifting…

tribes-seth-godin-hotel-emarketer

I watched Seth Godin’s TED presentation online recently and was intrigued by the concept of ‘Tribes’ that he’s reintroduced. While critics have been quite hard on the book with regards to substance, the basic ideas are quite sound and make for good observations of how human interaction is evolving in the digital age.

To give you a jist of what the hoolabaloo is all about, here’s the video, plus a few excerpts taken from Amazon reviews of the book:

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Google Wave - Reinventing online communication and collaboration
May 30, 2009 | No Comment
Google Wave - Reinventing online communication and collaboration

Google’s done it again! Jens and Lars Rasmussen, the guys behind Google Maps, finally unveiled the results of 2 years of labour… Google Wave. The Google Wave page describes the tool simply as “a new model …

The Hotel Business Game - So you want to be a Hotel CEO?
May 29, 2009 | No Comment
The Hotel Business Game - So you want to be a Hotel CEO?

If you’ve always dreamed of sitting at the helm of your global hotel empire…and  terms like RevPAR, GOPPAR, bottom line profits and market share come easy, then perhaps it’s time you put your skills to …

Say “cheese” – You’re on candid cam!
April 13, 2009 | No Comment
Say “cheese” – You’re on candid cam!

A picture may be worth a thousand words…but most hotel PR & Marketing managers today would be at a loss for words at the plague of user generated photos out on the Internet today. Hoteliers …

Mobile Hotel Applications - One solution to will them all
April 6, 2009 | No Comment
Mobile Hotel Applications - One solution to will them all

About a month or two ago, following the release of our featured article “Hotel Mobile Marketing - A Hotel Guest Story From The Near Future” we had a barrage of emails from vendors and companies …

Online Social Etiquette and the price of connectivity
March 29, 2009 | 6 Comments
Online Social Etiquette and the price of connectivity

Hello Tweeple!
In this day and age, it’s a rare luxury to be able to switch off completely…no phones, no internet…connectivity (and work-life integration) thrown to the wind! Yet, I had the opportunity to do just …

CMO Marketing Outlook Report - Efficiency and Insight Key Focus in 2009
March 20, 2009 | One Comment
CMO Marketing Outlook Report - Efficiency and Insight Key Focus in 2009

Someone from Global Fluency recently got in touch with the CMO council’s 2009 Marketing Outlook Report. I think the report reflects pretty much what we’ve been hearing lately from marketers around the globe and in …

Open Linked Data and the next phase of the Web
March 14, 2009 | 2 Comments
Open Linked Data and the next phase of the Web

Tim Berners-Lee’s recent speech at TED was released a few days ago…it’s interesting to watch Tim in his nervous excitement. as he asks the audience to repeat “RAW DATA NOW” after him, with a gleam …

Sixth Sense - Wearable Technology that connects the Web and Reality
March 10, 2009 | No Comment
Sixth Sense - Wearable Technology that connects the Web and Reality

Here’s a wonderful example of tech development that directly applied to daily consumer life. The limits of adaptability are only our imagination - I’m excited to think how many great applications a device such as …

Smart Decision Making - The Role of Results and Intuition in Modern Business
March 8, 2009 | 2 Comments
Smart Decision Making - The Role of Results and Intuition in Modern Business

In this interview, I have the distinct honor of interviewing Professor Zeger Degraeve, who is the ‘Sheikh Mohammed bin Rashid Al Maktoum Professor of Innovation, Professor of Decision Sciences’ at London Business School. Not only is …

Technology and Marketing – A Match Made In Heaven
February 24, 2009 | One Comment
Technology and Marketing – A Match Made In Heaven

“Build a better mousetrap, and the world will beat a path to your door.”
Ralph Waldo Emerson may have put a poetic twist on human fascination with new technology, however the statement certainly lacks in bringing …